We have always aimed to provide useful information to customers about our beers, and try to be as transparent as possible. As we invest again and increasingly in improvements to brewing and packaging quality, the importance of our hop-forward beers being enjoyed fresh has never been greater.
When our team visited the United States earlier this year for CBC Boston, they witnessed a fast-moving, fresh-consuming beer culture which impressed upon us even further the importance of freshness, and communicating this to drinkers.
All of our bottles have had bottling dates and best before dates printed on the back of the label, and while this always felt right, it is less easy for drinkers trying our beers on draught to see how fresh the beer is. Therefore, from now on, starting with the latest batch of 11|03 Session IPA – Mosaic, all of our hop-forward beers (Pale Ale, India Pale Ale, Session IPA, Double IPA, White IPA, etc) will state the date of packaging both on the front of the bottle label as well as on all tap clips. We believe this will help ensure customers know when our hoppiest beers are at their best, and encourage everyone to enjoy them as fresh as possible.
Our other styles, typically not dry-hopped, will continue to be labelled with pack dates and BBE dates as before. However, we will begin to add date info to our Untappd entries to help drinkers know how fresh their beer is.
With that in mind, until November 8th, you can use code ‘drinkfresh‘ to get 15% off all bottles of 11|03 Session IPA and 55|03 Double IPA on our online shop. Enjoy, and remember to please drink fresh!Back